Real-time seller verification at signup: We embedded live "Verify" actions directly into the Webkul signup form for three critical checks: GST numbers are validated against the GST portal via Cashfree's Verification Suite (returning legal name, taxpayer type, and registration status), bank account + IFSC pairs are verified through Cashfree bank verification, and the seller's shipping pincode is checked against Shiprocket serviceability, so only sellers couriers can actually reach are admitted.
Click-wrap vendor agreements with enforced reading: Signup requires acceptance of two legal documents the Vendor Contract Agreement (including the Made-in-India origin declaration and Swadeshi enforcement clauses) and the Shipping, Return & Refund Policy presented in scrollable modals where the Accept button only activates after the seller scrolls to the end. Consent is written into hidden Webkul custom fields, giving the marketplace a stored acceptance record aligned with click-wrap requirements under India's IT Act.
Zero-touch seller setup after registration:Once a seller registers, an automation layer completes the rest of their configuration without any manual steps: GST settings are auto-filled and saved from signup data, the Razorpay payout method is auto-configured with the verified bank details, and a default membership plan is auto-selected so the plan popup never interrupts signup sellers can upgrade later at their own pace.
Product form customization for sellers and admins: The product add/edit experience was reshaped for the Indian market and the marketplace's catalog rules: collection selection was converted from multi-select checkboxes into a radio-style single-choice tree (with submit validation) on both seller and admin panels, "Compare at price" was relabeled to MRP across product and variant forms, and CGST/SGST fields are auto-zeroed and hidden to prevent tax entry mistakes.
Razorpay memberships with a billing toggle:Seller membership tiers from a zero-commission trial through premium plans are billed via Razorpay. We added a Monthly/Yearly billing toggle to the plan display on seller and admin pages, filtering plan cards by billing cycle with a savings pill on yearly, implemented to survive the re-renders of Webkul's React-based plan components.
Shipping-aware seller payouts: Orders fulfil through Shiprocket across pan-India delivery, and shipping cost deduction logic ensures those charges are correctly subtracted from seller earnings keeping the 7-days-post-delivery payout cycle accurate and protecting marketplace margins on every order.
A buyer experience tuned for Indian commerce: Multi-channel OTP login, cart OTP verification to reduce fake COD orders, Razorpay COD & Magic Checkout, WhatsApp chat support, trust badges, and Klaviyo email marketing alongside a custom homepage with category showcases and a "Journey to Selling" onboarding guide.
Returns workflow and branded touchpoints: A full RMA workflow gives buyers and sellers a structured path for the 7-day returns policy. Webkul's transactional email templates were redesigned with ALLMIB branding, and seller invoices are enhanced with automatic store logo injection every document a seller or buyer receives looks like the marketplace, not the middleware.
Edge security and platform operations: The dedicated seller portal at seller.allmib.com was secured with proper SSL and DNS configuration. Cloudflare WAF rules manage bot access and enforce location-based access policies, while Cloudflare Workers host the serverless verification proxy. Ongoing catalog operations were streamlined with bulk sales-channel assignment and targeted storefront refinements.
