Northern Souvenirs - Revolutionizing Customized Apparel Manufacturing with Advanced E-commerce Solutions

Technology Used


Asp.Net MVC

Entity Framework

SQL Server



Company Overview

Northern Souvenirs is a leading manufacturer and supplier of promotional apparel across Canada. The company offers collections for men, women, and children, catering to all seasonal trends and leisure wear. Their site primarily sells customized products, allowing users to order multiple quantities for each size with custom instructions, serving both B2B and B2C markets.

Opportunity / Challenge

Specific Goals and Objectives: Northern Souvenirs aimed to enhance its online presence and operational efficiency with the following objectives:

  • 1. Customization Support: Provide robust support for print and embroidery designs.
  • 2. User-Friendly Wizards: Implement wizards for easy apparel and design selection.
  • 3. Predefined Programs: Offer predefined programs to streamline the checkout process.
  • 4. ERP Integration: Sync products, inventory, and orders with ERP systems.
  • 5. Production Management: Efficiently manage print screens and embroidery design embellishments.
  • 6. Reorder Management: Enable quick reordering of previously ordered items.
  • 7. Colorway and Backorder Management: Implement robust colorway and backorder management systems.
  • 8. Comprehensive Reporting: Provide detailed catalog, backorder, and production PDF reports.
  • 9. UI/UX Enhancements: Improve the user interface and experience.
  • 10. Performance Optimization: Ensure optimal performance of the e-commerce platform.


Scope of Work: The project scope included the following key deliverables:

1. Customization Support: Implemented support for print and embroidery designs, allowing users to customize their apparel.

2. User-Friendly Wizards:


Developed wizards to guide users through choosing apparel, selecting designs, previewing final products, and selecting sizes and quantities.


Created a second wizard allowing users to choose designs first, then apparel, to enhance flexibility.

3. Predefined Programs: Developed predefined programs that preselect apparel and designs, skipping the wizard for an easy checkout process.

4. ERP Integration: Integrated ERP systems to sync products, inventory, and orders, ensuring seamless operations.

5. Production Management:


Implemented print screen management for managing screen numbers, burning, and erasing screens for production.


Developed an embroidery design embellishment module to manage colorways and steps for embroidery design printing.


Created a print design embellishment module to manage print design colorways.

6. Reorder Management: Enabled quick reordering of previously ordered apparel and designs without going through the entire wizard.

7. Colorway and Backorder Management: Implemented robust colorway and backorder management systems to handle complex ordering scenarios.

8. Comprehensive Reporting: Provided detailed catalog, backorder, and production PDF reports for better business analytics.

9. UI/UX Enhancements: Made significant UI/UX changes to improve the user experience and interface.

10. Performance Optimization: Conducted performance improvements to ensure faster load times and better overall platform performance.

Results & Feedback

The collaboration with Satyanam resulted in significant achievements:

1. Enhanced Customization: Robust support for print and embroidery designs significantly improved the customization experience for users.

2. Streamlined Processes: User-friendly wizards and predefined programs streamlined the ordering process, reducing the time and effort required to place orders.

3. Efficient Production Management: Improved print screen and embroidery design management enhanced production efficiency.

4. Quick Reordering: Reorder management feature allowed users to quickly reorder previously customized apparel, boosting repeat purchases.

5. Comprehensive Reporting: Detailed reports provided valuable insights for business analytics and decision-making.

6. Improved User Experience: UI/UX enhancements resulted in positive feedback from users, leading to increased engagement and satisfaction.

7. Optimized Performance: Performance improvements ensured a faster, more reliable platform, enhancing overall user experience.

8. Overall Business Growth: The comprehensive solution provided by Satyanam empowered the apparel manufacturer to scale their operations, efficiently manage customer, sales & productions, and deliver a superior customer experience.

Want to develop customized solutions to boost supply chain management, operational efficiency, and distribution for your apparel manufacturing business?


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