How to Create Effective Product Bundles in eCommerce Monday, January 12, 2026
Creating effective product bundles in eCommerce is a strategic approach to increasing Average Order Value (AOV), improving customer experience, and driving higher conversions without relying on heavy discounts. Instead of selling products individually, smart bundling groups complementary items together to solve a complete need, reduce decision fatigue, and increase perceived value. When designed around real customer behavior and buying intent, product bundles encourage customers to explore more of your catalog, spend more per order, and feel confident in their purchase. This guide will walk you through proven methods, bundle types, and practical steps to help you build bundles that are valuable, relevant, and profitable.
